One of the best ways to ensure that your website gets the attention it needs is through Search Engine Optimization (SEO). When people need a specific product or service, they usually turn to search engines. To put it simply, search results matter. If your website ranks high on search results, there’s a good chance that more people will be able to see it. If more people see it, your business has a higher chance of gaining profit.
If you just want more exposure, SEO is a surefire way to get your share of online attention and to gain more followers.
There are not a lot of people who understand how SEO truly works. There are a few ingredients needed for proper SEO. The easiest one is through the use of keywords. These can be found anywhere in the webpage title, main body, URL, and other tag locations. If someone needs piano repair services, the pages that will immediately pop up are the ones with “piano repair services” listed as keywords. Although keywords ensure optimum SEO all the time, the focus of this piece will be on another important ingredient for SEO which are links.
When you see “click here” on a webpage, you are seeing an example of a link. Links are important because they help build a network among websites usually related to each other. When another website links to your website, it serves as a kind of recommendation. For example, when a famous fashion blog includes the link to your clothing company website on one of his blogs, it could appear as: if you want edgy clothes, click here. His readers will then have instant access to your website and this is instant promotion for you. This is an example of an effective search engine optimization strategy.
If you want your website to make it to the top of search engine results, you have to make sure that the proper links are directing people to your website. It is a big bonus if these links are from trustworthy websites because search engines will be able to pick up on these. Search engines usually know if a link is fake or broken. This is actually one of the most common SEO mistakes people make.
A lot of organizations buy links that will lead to their website. More often than not, these links begin to look like spam. When you see pop-ups that read “click here”, those are usually bought links. The problem with this is that a lot of links that are paid for come from bogus websites. They are also called dummy websites or websites that have been set up specifically for the purpose of posting links. They do not serve as recommendations because these dummy websites don’t have real followers.
So how do you avoid this? The easiest way is to enlist the help of a trustworthy SEO consultant who will only set-up real links. You must always remember that it is not about the quantity of links, it is more about quality. One link coming from one famous website will be more effective than ten links coming from untrustworthy websites. Don’t be put off, because link buying is not a bad thing as long as it is legal and legitimate.
In relation to links are words in links. Other websites don’t necessarily have to construct their recommendation in a direct manner by writing “click here”. People don’t need the hard sell tone of this phrase to know that they want to check out your website. A more subtle way of putting things is through words in links. For example, another website could write “This store has a wide variety of curtains” with the word “curtains” linking to your website.
These are just a couple of SEO tactics you can use to boost the search engine rankings of your website. You can learn more from an SEO consultant should you choose to hire one.